Product Setup

All setup instruction and guidance for using PPC Assurance is available on our website.

To use these products, you must provide the information outlined in our signup page. Additionally, steps are outlined below and differ whether you are using Google Adwords or Yahoo Search Marketing:

Install the Javascript tracking script.
There are two versions of the tracking script: one for normal web pages and the other for SSL pages. Copy the appropriate line into your site's HTML just before the </head> tag, and replace the SITEID text with the site ID assigned to your site.

For non-SSL pages, use the following:
<script type="text/javascript" src="http://log.enquisite.com/log.js?id=SITEID"></script> For SSL pages, use the following:
<script type="text/javascript" src="https://logssl.enquisite.com/log.js?id=SITEID"></script>

Note: The javascript needs to be included in your site on, at a minimum, with your landing pages. Ideally, it should be included on every page of your site.

For Google

  (Yahoo below)
  1. Click for API Permission info

    Grant PPC Assurance API Access to your Google Adwords Account. Upon sign-up PPC Assurance Adwords will ask for permission to access your Adwords account via a request directly to your Adwords messaging centre. You must login to your Adwords account and you will see a message asking for permission to grant access to the PPC Assurance Adwords API. At this point you must confirm permission. It is at this point that PPC Assurance will begin gathering and analysing the information.

  2. Turn Click ID ON. Google AdWords has implemented a feature called "auto-tagging", also known as Google's Google Click ID or GCLID, for short. At the present time, GCLID is turned on by default if you create a new account. For older accounts created prior to the introduction of GCLID, it is usually turned off. To use PPC Assurance, the GCLID setting should be turned on. In the Google interface, please go to:

    Click for AutoTag info

    My Account->Account Preferences and look at;

    • Tracking - edit
    • Auto-tagging: Yes

    (Yellow arrows in images shown indicate where to find the settings).

    This service is described more in detail by clicking here.

    To get the full benefits of PPC Assurance service you MUST leave auto-tagging turned ON. This will ensure you obtain PPC Assurance information at a campaign level (as opposed to an aggregate level, in which case each PPC Assurance parameter shall reported as an aggregate value across all of your campaigns).

  3. Insert a specific Page tag. To obtain campaign level PPC Assurance information, you must insert a specific page tag into each campaign's and landing page URL (also called a "Destination URL" by Google) as it is defined in your Google AdWords account. This procedure is easy, and goes as follows:

    As you configure your AdWords campaign you will be requested to set up one or more "ads". For each ad, please copy the following string and add it immediately after the URL, identifying that ad's "Destination URL".

    • ?type={ifsearch:search}{ifcontent:content}&keyword={keyword}&adid={creative}&placement={placement}
    For example if your destination URL is:
    • yourdomain.com/index.html
    After adding the tag it would be:
    • yourdomain.com/index.html?type={ifsearch:search}{ifcontent:content}&keyword={keyword}&adid={creative}&placement={placement}

    Click for Destination URL info

    Note that this tag provides us with other information including keyword information related to each click we record for you. Google will fill in the necessary parameters automatically.

    After signing up for PPC Assurance, our systems will verify that your destination URLs have been correctly configured.

    Google warns that the use of Google's auto-tagging feature this may affect the operation of some sites; please contact our service department for assistance if your site's operation is adversely affected.

  4. You're all done!

For Yahoo

  (Google above)

  1. Log in to your Yahoo Account and select the "Administration" tab. Select "Analytics" and then select "Enable Analytics".

    1. Log into your account
    2. Select 'Administration' Tab

  2. Tracking URLs

    Next, on the "Tracking URLs" submenu, check the radio box for "Tracking URLs on". This will active PPC Assurance's ability to track your sites clicks.

  3. Add Master Acct.

    Within 24 hours you will receive a notice in your email from PPC Assurance requesting that access be set up in your Yahoo account. Please confirm this request as follows so that we can begin providing you with the full reporting suite:

    1. Determine your user id in the form of "ppc-xxxx" from the email you received.
    2. Log in to your Yahoo Account.
    3. Select the "Administration" tab.
    4. Select "Master Account Users" and
    5. Select "Add Master Account User".

  4. Enter the new user information including:

    1. the user ID sent to you by PPC Assurance for the Username
    2. "ppc" for the First Name
    3. "assurance" for the Last Name
    4. "yahoo@ppcassurance.com" for the email
    5. "Non-Administrator" for the Master Account Role
    6. "Analyst" for the Role
  5. Master Account User
    (Click to view 2 slides)

    Click on the "Add User" button (see slide 1 of 2 -->)

  6. Verify that the new user has been added by finding the new user in the "Master Accounts User" List (see slide 2 of 2 -->)

  7. You're all done!